Our Approach

Luna brings artisanal pizza, fresh appetizers, lovely desserts, and a full bar to Uptown Greenville NC. Located in the newly restored Coca-Cola bottling plant with eye-popping architectural detail such as original brick and tile, Luna features fresh and local ingredients creating a true dining experience.

Our Story

How many times have you asked, “Why can’t Greenville be more like Asheville or Athens, GA, or Charlottesville, VA?” We’ve been asking ourselves that same question, too, so we’ve decided to become part of the exciting happenings in Uptown Greenville and the about-to-explode Dickinson Avenue Arts District. Luna was conceived to bring authenticity, sophistication, and fun to the fine people of Greenville and Pitt County.

Meet the Team

The management team at Luna shares much in common with each other, but perhaps most importantly, they both share a mission to bring top-notch dining experiences to the fine people of eastern North Carolina.


Richard Williams


Richard has had a lifetime passion for food. After training at the Bivero Pizza Academy, working in the kitchen of Pizzeria ZeroZero in Florence Italy, and earning the title of Pizzaiolo, Richard is excited to bring terrific, authentic food to eastern NC.


John Jefferson

General Manager & Director of Development

With 12 years in the industry, John brings a wealth of experience to the table. Additionally, he’s traveling to Italy this summer to attend the Bivero Pizza Academy. With a devotion to customer satisfaction, John will ensure that each dining experience at Luna will be the best two hours you spend all day.

Keep up with luna

To keep up with what is going on at Luna, please subscribe to the LunaLetter by clicking the button to the right.  This will keep you informed of seasonal menu items, special events, and other news from Luna.

Also connect with Luna via-



Join the Lunaverse! Subscribe to the LunaLetter.